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Die Sendung mit der Maus
''Die Sendung mit der Maus'' (''The Program with the Mouse'') is a highly acclaimed children's series on German television that has been called "the school of the nation".〔Bernhard Borgeest, ("Von Mäusen und Machern" ) ''Focus, official website. (March 12, 2001) Retrieved November 21, 2010 〕 The show first aired on March 7, 1971.〔("Die Sendung mit der Maus" ) The Internet Movie Database, official website. Retrieved October 25, 2010〕 Originally called ''Lach- und Sachgeschichten für Fernsehanfänger'' ("Laughing and Learning Stories for Television Beginners), it was controversial because German law prohibited television for children under six years of age.〔Dennis Pumm, ("Das Interview mit dem Christoph" ) ''Pumm & Behrmann''. Retrieved October 27, 2010 〕〔("Gespräch mit Armin Maiwald" ) (PDF) Köln im Film, official website. (December 2003) Retrieved October 30, 2010 〕 The program was initially condemned by teachers and childcare professionals as bad for children's development,〔〔Felix Helbig, ("Das tut fast weh" ) Frankfurter Rundshau, official website. (November 11, 2009) Interview with Armin Maiwald. Retrieved October 26, 2010 〕 but is now hailed for its ability to convey information to children.〔(Georg von Holtzbrinck Prize for Science Journalism: Special Prize for Successful Knowledge Transfer to Children ) Veranstaltungsforum der Verlagsgruppe Georg von Holtzbrinck GmbH. Retrieved October 27, 2010 〕〔Florian Freistetter, ("Sendung mit der Maus erhält Medaille für Naturwissenschaftliche Publizistik" ) German science blog. Retrieved November 5, 2010 〕 The show has received over 75 awards. The first doctoral dissertation on the program was written in 1991.〔("Die Sendung mit der Maus" ) (PDF) University of Cologne, official website. Retrieved November 6, 2010 〕 On March 7, 1999, the program's Internet site was launched and received 2,400 e-mails and 4 million hits on the first day.〔Stafford Wadsworth, ("German Mouse Gets 4 million Hits on First Day" ) internetnews.com, official website. (March 17, 1999) Retrieved October 29, 2010〕
==Format==
Aimed at young children, the program has a magazine format, with several segments, some humorous, others educational presented in a simple, straightforward manner.〔Stephanie Diana Storch, ("''Die Sendung mit der Maus'' – ein Wissenmagazin für Erwachsene?" ) (PDF) Bachelor thesis (September 27, 2007) University of Augsburg. Retrieved October 25, 2010 〕 Many of the show's early viewers are now adults whose children are forming the second generation of viewers. It is not uncommon for children to watch the program with their parents〔〔("Walter Moers: Die 13 ½ Leben des Käpt'n Blaubär" ) Bistum Mainz, official website. (May 1, 1999) Retrieved November 7, 2010 〕 or for children to stop watching around the age of 10 or 12 and then come back at the age of 18.〔 The German newspaper ''Welt am Sonntag'' found that although the target age was from about four to eight, the average age of viewers was 39.〔WDR Lernzeit: Diktat der Jugend? Von „relevanten Zielgruppen“ und anderen Zuschauern; Informationen zur Sendung vom 19. April 2008 〕
Each show consists of several segments, the ''Lachgeschichten'' purely to amuse, and the ''Sachgeschichten'' ("non-fiction stories"), short educational features on a variety of topics,〔(Index of episodes and descriptions of "Die Sendung mit der Maus" ) Official KIKA (Children's channel) website. Retrieved October 25, 2010. 〕 such as what must be done before a plane can take off〔("Sendung mit der Maus" in the Visitors Center ) Munich Airport, official website. Retrieved October 25, 2010〕 or how holes get into Swiss cheese〔("Die Maus project" ) Think German, official website. Retrieved October 25, 2010〕 or the stripes into toothpaste.〔("Die Sendung mit der Maus" ) tv-kult.de. Retrieved October 25, 2010. 〕 These are punctuated by a short cartoon with the mouse, often with one or more of its friends.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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